Health campaigns

Public health campaigns and obesity - a critique

BACKGROUND Controlling obesity has become one of the highest priorities for public health practitioners in developed countries. In the absence of safe, effective and widely accessible high-risk approaches (e.g. drugs and surgery) attention has focussed on community-based approaches and social marketing campaigns as the most appropriate form of intervention. However there is limited evidence in ...

Public Reactions to Obesity-Related Health Campaigns

Main outcome measures: Participants provided evaluations of each of the campaigns regarding the extent to which campaigns were rated to be stigmatizing of obese people, motivating for improving lifestyle behaviors, and promoting of self-efficacy for healthy behavior change. Participants additionally evaluated the appropriateness of the visual content depicted in each campaign. Analysis was comp...

Do Campaigns Really Change Behavior? New Understanding of the Behavioral Effects of Advertising, Political Campaigns and Health Communication Campaigns

Maoist public-health campaigns, Chinese medicine, and SARS.

www.thelancet.com Vol 372 October 25, 2008 1457 Public-health posters are a window into the history of medicine and the politics of public health. Developed out of mid-19th-century mass media campaigns to sell products, announce performances, and propagandise in western and central Europe, they were intended to promote healthy behaviours among individuals and so strengthen the body politic. By ...

#SupportTheCause: Identifying Motivations to Participate in Online Health Campaigns

We consider the task of automatically identifying participants’ motivations in the public health campaign Movember and investigate the impact of the different motivations on the amount of campaign donations raised. Our classification scheme is based on the Social Identity Model of Collective Action (van Zomeren et al., 2008). We find that automatic classification based on Movember profiles is f...